Written by Justin Ensz
Graphic Designer & Webmaster

Anyone who is working on a website is conscience of the importance of SEO development these days. Many times I search for new information on SEO practices and rules, but often it is hard to find up-to-date material. An article I found helpful and up-to-date is this one from dxseo.com.

Read the article
How to use Meta Description Tags in 2011

Written by Justin Ensz
Graphic Designer & Webmaster

If you want well-written content for your website but don’t have the budget for a professional web writer, the following steps will help you make the best of writing content on your own. WIth ten key points in mind, you can bring your content up a notch and keep your expenses down.

1. Start by researching similar or competitor’s websites before writing, analyze likes and dislikes — get your creative “juices” going

2. Research Google keywords (what are Google keywords?) for implementing in later steps

3. Identify the specific goal of your webpage, article, or even paragraph

4. Begin by writing a rough draft

5. Go back through to cut out anything that is extraneous or can be shortened (as a rule, less is more)

6. Replace any key words with Google’s keywords

7. Perform spellcheck

8. Read through to see if you accomplished your goal

9. Have the text reviewed again by yourself and at least one or two other people — make sure it conveys your goal

10. Upload your new content

Following these steps will help you create professional and effective content for your viewers to read, and great results from search engines.

Search engines thrive on “fresh” information, so update your content often.

Happy writing!

Written by Justin Ensz
Graphic Designer & Webmaster

Google has always been noted as innovative in almost all areas of the web, but when it comes to searching information, it still holds number one. With its high standard, we suggest Google keywords to our clients looking to expand their web presence and searchability. Read on to learn more.

There are two primary purposes for Google keywords. The first is in writing your content; learning the popular keywords that a user will likely type into a search engine to find your website. The focus here is to first write your website content as you intend it, then go back and edit the text by switching out some key words for the most-searched words your potential customers are using. The result? You create a tag that sticks out a little further than the rest of your competitors, bringing your website closer to the top of a search engine’s results. For today’s web standard, this is the most important thing you can do for your site’s searchability.

The second purpose of the Google keyword list is to buy several of the popular keywords to insure your spot in one of the top three sponsored links on Google. If you are looking to spend a little advertising money, you will want to use this list to find out which words are worth purchasing – and it is a lot cheaper then putting an ad in the paper!

If you would like help in this area, let PAZ Design Group know and we will get you a free quote. If you would like to look into Google keywords yourself, then go to https://adwords.google.com/select/KeywordToolExternal and type in your own keywords.